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Project
form
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PROJECT
TITLE |
Marketing in Europe |
|
Short
Summary |
The aim of the project is to gain knowledge of the business
culture and business relationship to enable simulation af a
marketing project in a foreign country, without being on the
spot (virtual mobility). |
| School:
|
Verzlunarskoli Islands |
| Country: |
Iceland |
| Partner
schools:
|
New College Durham – UK, Niels Brock Handelsgymnasium – DK,
Lycée Tézenas du Montcel – FR (and silent partner: Jakobstad
Handelsläroverk –FI) |
| Classes:
|
17-19 years old students |
| Project
team: |
Kirsten Fridriksdottir, Linda Norman, Mark Poulsen, Marie
Elisabeth Charre (and Stefan Troberg) |
| Project
coordinator:
|
Kirsten Fridriksdottir |
| Contact
person (name,
surname, e-mail address): |
Kirsten Fridriksdottir, kirsten@verslo.is |
| Link
to the
Project:
|
www.verslo.is/home/int-marketing |
| Collaborative
work at school:
|
Area: International Studies, marketing, English and IT |
| Technological
tools:
|
Computers/Internet/Digital camera/Videocamera |
| Socrates
Programme:
|
YES
o
NO o |
| Distance
Collaboration (among
Partners): |
YES
o
NO o
Two meetings a year, e-mailing and telephoning |
| RESOURCES |
Internal
(from your school) |
External
(outside your school) |
Costs |
| Human |
4 persons |
|
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| Facilities
(rooms, labs, etc) |
Computer rooms and classrooms |
|
|
Equipment
(PC,
videorecorder, cameras...) |
PCs, videorecorder, digital camera, scanner, printer |
|
|
| Funds |
Own funding: € 2.200 |
Socrates-Comenius in 2002-3:
€ 7.100 |
|
| Other |
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|
Objectives |
|
Overall objectives |
To gather information about the business culture and business
relationship within the participating European countries to
enable simulation of a marketing project in a foreign country,
without being on the spot. |
|
Specific
objectives |
To simulate a marketing project from own country in another
European country. |
|
Study
skills |
Knowledge (intermediate – advanced) of English; Basic marketing
theories, Using the most common PC-programmes (most used Word
and Power Point) and Using the Internet. |
|
Social
skills |
Being able to communicate with students at same age from the
cooperating countries as well as being able to communicate with
people from companies in own country for information gathering
about product and company. |
|
Subjects involved
|
International Studies, English, Marketing, PC |
|
PROJECT
DESCRIPTION |
| Duration: |
School
year: 2001-2003
and will apply for 2003-04)
From:
To: |
|
Children worked on the Project |
for ______ hours a
day
/ a
week
/ a
month
Students have worked directly on this project approx. 10 lessons
a month = 60 lessons a schoolyear |
|
Teachers worked on the Project
|
for ______ hours a
day
/ a
week
/ a
month
Teachers have worked directly on this project approx. 15 hours a
month = 90 hours in the school year |
|
Work
has been done
|
in
the class / at home
Work has been done in class and at home |
|
Short description of how the Project has been
carried out
|
1) How work has been organized either in class and at
home (i.e. individually/in pair/ in small groups/all class)
The basics of marketing and International studies have been
tought in classes and then the students have worked in smaller
groups on the information about their specific products and the
country they are marketing the product in.
2) How the work has been shared among children
The students participating in the project are 50. They have been
divided into 12 groups that work with a corresponding group in
Denmark/UK/France/Finland
3) How resources have been used/managed
As the subjects involved in the project are tought at this level
the resources have been incorporated in the daily work of both
students and teachers. |
|
USE
OF TECHNOLOGICAL TOOLS
Short
description of how technological tools have been
used |
Technological
tools
(videocamera/camera/digital
camera/computer/Internet/scanner/printer) |
The Computers have been used both to e-mail to corresponding
groups as well as making the reports on the Homepage. Scanners
and printers have been used in this connection too. Furthermore
the PCs have been used for the Internet. The digital camera is
used for taking pictures of the groups for the homepage. The
videocamera has not been used yet but will be used to film the
commercials that are the end product of this years project. |
|
Users
(teachers/children/experts): |
Students |
|
Where
(at home/at school):
|
Mostly at school, but some at home. |
How |
|
| WORKPLAN |
| Activity |
Responsable |
Expected
outcome |
When
|
Comenius Project: International Marketing Deadlines year 2
(2002-2003)
2002
Oct 25 New groups.
Nov 4 Information about the groups + pictures + e-mail
addresses.
Nov 20 Information about product and own company. Ask for
information about competition in partner’s country.
2003
Jan 8 PEST (Politics, Economy, Socio-culture, Technology) for
partner’s country
Jan 31SWOT (Strenght, Weakness, Opportunity, Threats)
Feb 21Determine groups of buyers
Decide on a media
Mar 7 Ideas for ads sent to partners.
Mar 14 Feedback
Apr 11 Finished advertisement/commercial
May 9 Vote for the best advertisement/commercial
May 16 Evaluation of three best ads/commercials from a
professional advertising agency |
Teachers
Students
Students
Students
Students
Students
Students
Students
Students
Students
An advertising ageny |
Start e-mailing
Put on homepage
Put on Homepage
Put on Homepage
Put on Homepage
Students decide on forms of advertisements
Sent to partner groups and put on Homepage
Prize giving and results put on Homepage
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| PROBLEMS/BARRIERS |
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| WAYS
TO OVERCOME
PROBLEMS/BARRIERS |
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| EVALUATION |
| Evaluation
worksheets of operative
objectives |
|
| Feedback
from students |
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| Feedback
from parents |
|
| Feedback
from teachers |
|
| Other |
|
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OUTCOME
DISSEMINATION |
| Wall-charts
|
|
| Article
on school/local/district
magazine |
Yes |
| Brochure |
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| Multimedia
products |
|
| Exhibition |
|
| Website |
Yes |
| Seminar/Panel
session |
|
| Other |
|
I allow to
publish the above information on the ECOLE website
(www.ecolenet.nl) : YES
o NO
o
| |
